As seen in: Modern Family (2010) The first season featured Claire (Julie Bowen) running out of the house early to get birthday boy Phil (Ty Burell) the newly released iPad. Both ABC and Apple later claimed that no product placement deal took place, and the credits merely mentioned Apple provided the game-changing device. Phil’s love for his iPad has remained constant; in Season 3, it’s the one item he would save if his house was on fire: “All our family photos…which I keep on my iPad, so my iPad.”
Apple PowerBook Laptop
As seen in: Independence Day (1996) Need to upload a computer virus to the mother ship of an invading alien race? Use an Apple PowerBook. Apple got tons of traction on this popular 90s-era laptop, which also made cameos in The Saint (1997), Ransom (1996), Home Alone 3 (1997) and more. The only video we could find on YouTube of the PowerBook’s Independence Day appearance has been Rick Rolled, which kinda makes it even more enjoyable.
Catch Independence Day with Hollywood Suite until April 28th.
Super Mario Bros. 3
As seen in: The Wizard (1989) The story of an autistic child who runs away with his older brother (The Wonder Years’ Fred Savage) to compete in a video-game competition was really a 100 minute commercial for Nintendo’s highly anticipated Super Mario Bros. 3 video game. Think about all those kids who went to see the film at a birthday party, and then went home and told their parents: I need this game! Now! The film grossed nearly US$15 million, but the game, which sold for $60, grossed more than US$500 million.
Nokia 8110 phone
As seen in: The Matrix (1999) While leaping into the Matrix was impossible (we all tried), you could emulate the leather jacket–clad Neo (Keanu Reeves) by getting your hands on Nokia’s banana-shaped mobile phone. The first phone to feature texting technology SMS, the phone also featured a sliding keyboard. And while it may look archaic now, back then, with the texting and the sliding and the slim design, it was cutting-edge futurism fit for the chosen one.
As seen in: Justin Bieber and Mariah Carey video “All I Want for Christmas Is You” (2011) Sales of Nintendo’s 3DS were already sky-high by late 2011, and they were about to rise even more after this Bieber-Carey music video. What’s especially entertaining is the mixed message: on the one hand, you’ve got Carey bellowing, “I don’t care about the presents underneath the Christmas tree” while flaunting Nintendo’s handheld gaming console at the same time.
We’d be remiss if we didn’t mention some of these other tech cameos.
We know Daniel Craig’s Bond prefers Omega watches, but in the last instalment of the film’s franchise he took a shine to a range of Sony products, including the latest Sony Xperia T smartphone.
Who could forget Ben Stiller and Owen Wilson getting all aped-out while trying to retrieve files from a tangerine iMac.