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Leading up to the launch of HTC’s new flagship phone, word on the street was that in order to remain a contender in the increasingly tight smartphone race, HTC needed a home run.

The brand new HTC One looks like just that. “I’m not talking about just another set of incremental improvements,” said HTC president Jason Mackenzie at the device’s recent launch in New York City. “I’m talking about … something new and fresh.” At the event, HTC announced that the One will ship in March and that it’s coming to Rogers (stay tuned for details).

Design and UI

The One exemplifies HTC’s classic attention to detail. Milled from a single slab of aluminum, the beautiful unibody design sets the One apart. The screen melds seamlessly with the phone’s body and feels great in the hand. HTC’s Sense UI has a similarly premium feel; it flows smoothly, and with BlinkFeed on the main homescreen, it delivers content from 1,400 partners and, of course, from your social feeds, in bite-sized pieces.

BlinkFeed is built around the idea that we don’t always sit down for an extended smartphone session; more often than not, we whip out our phones in the elevator, while in line at the store or when waiting for the pedestrian signal to turn. “Your phone shouldn’t be built on an antiquated desktop model” of content consumption, explained Mackenzie.

Camera

HTC is looking to bust the myth that the more megapixels a smartphone camera has, the better the pictures. “(It’s) a big, fat lie,” said Jonah Becker, HTC design lead. Instead of discussing raw megapixel numbers, HTC instead wants to move the discussion toward image quality. To that end, “ultrapixel” technology in the HTC One gathers 300 percent more light and makes for higher quality images than smartphone cameras whose megapixel count measures in the teens. In our time with the device, the pictures it took were amazing even in a dark environment – like, say, a smartphone launch event. Where other smartphone camera pics came out blurry, grainy or both, pics snapped on the One looked awesome.

While the HTC One certainly has it where it counts, it’s clear that the smartphone conversation is evolving beyond just a discussion of a bunch of raw tech specs. And frankly, that’s a good thing.

HTC One At a Glance

  • 1.7 GHz quad core processor and 2GB of RAM: Processing power to spare.
  • 4.7-inch 1920×1080 Super LCD 3 screen: Bright, big and beautiful.
  • 2,300 mAh battery: Last the full day and beyond.
  • 32 GB (with Rogers) storage space.
  • Ultrapixel camera: Amazing image quality, even in low light.

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9 thoughts on “Hands-On with the Upcoming HTC One

justDre, on said:

Any word on getting the black version of this phone? Also is this LTE?

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James, on said:

Hey, what happened to my question from yesterday ????

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James, on said:

Will Rogers offer the black version of the HTC One?

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Brent, on said:

Hello there, I noticed the info for the HTC One is now posted on the Rogers website, however, NFC seems to be missing from the spec list, and when I search for HD display and NFC, only the older HTC one is displayed, and the new HTC One is removed. Does this mean that the HTC One model that Rogers will be selling will NOT support NFC?

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