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The folks at BlackBerry (née Research In Motion) rocked the smartphone world earlier this week when announcing their much-anticipated new BB10 operating system and devices, riling up BlackBerry enthusiasts around the world.

Leading up to the big launch, however, the smartphone manufacturer announced that they had landed a coveted 30-second commercial spot on the biggest ad night in the television year – Super Bowl XLVII – a first for the Waterloo, Ontario-based company.

Keeping the momentum leading up to Sunday’s big game, on Friday BlackBerry released a teaser still image from their commercial in hopes of stirring up conversation on what viewers might expect from the spot. Guess we’ll have to wait till Sunday to find out.

See the full frame image below.

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